Is WordPress a good choice for your website?

WordPress has a lot going for it if you are looking to build a new website. In this article, I’ll dig into the top key reasons why many businesses chose WordPress for their website – and I’ll also highlight some situations where WordPress is not a good fit.

Content Mangement System

At its heart, WordPress is a content management system which means you can change pretty much any content on your website. Got some exciting news? Put it in your blog. Offering a new service? Add a page for it. Need to change your phone number? Update your ‘contact’ page.

More and more people within businesses have familiarity with WordPress, which means your team already have the skills to help take on managing & enhancing your website.

No Vendor Lock-in

As WordPress is such a widespread technology, you won’t find it too hard to find people or companies who can help you (companies like us!). The task is certainly easier than if your website was using a less common or esoteric technology – such situations can put businesses at the mercy of being locked-in with vendors.

Expandability

WordPress has a rich ecosphere of themes and plugins available to help enhance your website – and enhancing it at a fraction of the cost compared to developing such software yourself.

Themes control the visual look and feel of your website. There are two routes you can go here: off the shelf theme or a custom design. Off the shelf is where you find a pre-existing website design theme which generally fits your needs, and you use that. Custom is where you have a bespoke design built exactly to your needs. Custom is more costly but, as you can imagine, the results can be much better as the finished design is entirely created in light of your brand, your online audience, your marketing messaging needs etc. (Note: over 90% of our WordPress theme work is custom).

Some businesses start off with an off-the-shelf theme and then upgrade to a bespoke theme later on (again, another benefit of WordPress, you can always update & enhance it).

Plugins offer shrink-wrapped additional functionality to a website. Functionality can include things like offering an events calendar on your site, or e-commerce, or even a plugin for showing snowflakes falling down your page – you are not short of choice! Such shrink wrapped functionality offers fantastic expandability to your site – the key though is being able to compromise to how such plugins work. After all, these plugins have not been written exactly for you – they have been written to solve a common problem.

When NOT to use WordPress

Following on from the previous point about plugins, if you have an exact need for functionality where there is not a plugin available then the only route available is bespoke functionality. Now, WordPress can handle (and we have done so) bespoke functionality – it’s just that, the further you go down this route, the less of a good fit WordPress actually is.

Put another way, imagine you had requirements for a site which needed a lot of bespoke functionality (e.g. an extranet staff portal which had a lot of API work etc); we not consider WordPress for that – for such a project we’d consider a lower-level, more flexibile programming framework such as Laravel. And if you still need the facilities of WordPress to power the blog/news section – we can create a hybrid (e.g. where we only use WordPress for very particular aspects of your project). The key here is choosing the right tool for the job. We have had clients who come to us who think they want a bespoke application, but we’ve ended up advising them (and delivering them) a WordPress project. And we’ve had clients hoping to use WordPress who’ve actually needed bespoke. Our job is to use our experience to explain the options to the client; with the relevant pros and cons.

Do you really need a content management system?

Over the years, we have created countless WordPress sites for clients. Some of those clients have picked up the ball and ran with it, updating and evolving their websites as their businesses have grown. However some clients, despite encouragement & help, simply don’t have the time, energy, or will to update their website – which poses the question of whether WordPress was the right choice in the first place? WordPress, because of all the facilities it offers, is quite bulky and needs quite a lot of technical maintenance – if you don’t need all of those facilities, then there are other routes available.

The End

Thanks for reading – if you have any WordPress or website questions, please feel free to join our Facebook Group or check out any of our upcoming webinars.

 

Thanks

Joel

 

Familiary

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General Requirements

Most businesses require the following from their website:

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