Welcome to Campfire, here we talk about what’s happening in the world of WordPress websites and digital strategy in a clear, simple language that will make sense to busy business people such as yourselves.

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What IS a Landing Page?

What is a Landing Page?

I saw a comment online the other day and it was something like ‘hey, do I need a website? Or is a ‘landing page’ better?“. Now I can kind of understand why the person asked this question, as the very…

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Neil Armstrong & SEO, one small step

SEO

The purpose of this post is to, over a series of articles, revisit what Search Engine Optimisation means, and what practical implications it has for website owners. Note: the main audience for this blog and our Facebook Group etc are…

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Will redesigning my website harm my SEO?

Will redesigning my website harm my SEO?

SEO

Will redesigning my website harm my SEO?  That’s a valid question – after all, we don’t want to go to the time & trouble of redesigning a website if it ends up harming our Search Engine Optimisation (SEO). Or do…

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How to optimise your WordPress images for SEO

How to optimise your WordPress images for SEO. In this article we look at ‘filenames’, ‘captions’, and ‘alt’ text. Read on >> If you’re going to the trouble of putting new content onto your website or blog, then we may…

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