Welcome to Campfire, here we talk about what’s happening in the world of WordPress websites and digital strategy in a clear, simple language that will make sense to busy business people such as yourselves.

Canonical URLs

Canonical URLs are something you don’t normally need to worry about; except in exceptional circumstances. However, they are worth knowing about all the same. What is a ‘Canonical URL’? It is the ‘definitive source’ of the […] Read more

WordPress 5.5

Our take on WordPress 5.5

As you know, WordPress is a continually shifting seascape of software with everything needing updating pretty regularly; whether that’s plugins, themes, or indeed the core of WordPress itself. WordPress 5.5 has just come out and you […] Read more

#TheWPshow with Nick Boyce

On the 24th of July I was lucky enough to chat to Nick Boyce of Pollenary, an agency which focuses on e-commerce growth, specialising in social media advertising, conversion rate optimisation, analytics and user research. In […] Read more

Site Health Report in WordPress

Site Health Report in WordPress

WordPress version 5.2 included a handy feature called ‘Site Health‘ to help you keep on top of the general health of your WordPress website. Site Health looks at various technical aspects on your website (e.g. your […] Read more

What is anchor text?

Anchor link text is an essential part of creating rich, useful web pages. This article explains what they are, plus how to write great anchor link text. One of the key features of websites is that […] Read more