#TheWPshow with Sue Keogh (again!)

In Sue Keogh‘s second appearance on #TheWPshow she talks through some fantastic examples of how we can encourage people to take action; whether that is from fine-tuning the call to actions on our websites, or advice on how we craft the subject lines in our email messages. Lots of top tips & takeaways in this great talk from Sue…

How to get people to do what you (actually) want them to do

Here are the timeline notes:

  • 04:26 – Thinking about conversions
  • 05:00 – Conversions: what do they actually mean?
  • 06:00 – The problem with capturing too much information
  • 07:20 – Sexy subject lines & tasty titles
  • 08:00 – Emails from the Trump campaign (subject line research)
  • 10:00 – What works (with subject lines)
  • 11:30 – Sense of urgency
  • 12:15 – The problems with email personalisation
  • 12:40 – Spark curiosity
  • 13:00 – Humour in subject lines
  • 14:00 – Tips on email subject line titles
  • 15:00 – Where people go wrong?  << important tips here!
  • 16:25 – Try reading it out loud
  • 17:30 – Tip: Send your email newsletter to yourself (to help test)
  • 20:00 – Landing Pages
  • 20:30 – What would put you off filling in this form? (great example of the weak link in a chain)
  • 21:00 – The problem of drawing the wrong conclusions from a ‘failed‘ campaign….
  • 22:00 – A clearer example of a landing page (Shopify)
  • 23:00 – Another landing page example (Strong image, clear call to action)
  • 23:30 – Call to action buttons tips; allow them to ‘breath
  • 23:50 – Landing page example
  • 24:45 – Landing pages: Where people go wrong
  • 25:15 – Mistake: “Burying the gold below the fold
  • 26:15 – Landing Page Formula (very useful!)
  • 28:45 – Video on landing pages
  • 30:00 – Hot Jar for website hot spot tracking etc
  • A great video on eye-tracking
  • 31:00 – ‘The cute baby trick
  • 31:45 – Call to Actions
  • 33:00 – Natural History Museum’s email marketing
  • 35:00 – Adidas example
  • 35:30 – Oasis ‘General Election‘ email example
  • 36:45 – A ‘less good‘ example
  • 37:45 – Another questionable landing page example (from a medical centre)
  • 39:00 – Tips
  • 41:00 – Tasty takeaways!
  • 45:00 – Q&A

Some links from Sue:

Thanks for taking the time to read this post; and don’t forget, you can keep an eye on our upcoming #TheWPshow events here, you can also sign up to receive email alerts about our events.

#TheWPshow Facebook group is a great place to discuss anything here and to ask questions.

Thanks

Joel

 

1 Comment »

One Response

  1. Avatar Infused Agency says:

    Great listen! Loved the example on less is good.

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