What will I use for tracking and analysis and how will I understand the stats?
We typically use Google Analytics to help provide the basic reporting on the activity of your website. These systems are not simple though so you may prefer to have some hands-on training with its use, or you may prefer to have us prepare a monthly report which pulls together all the key facts for your business.
We can also use other systems and methods when it comes to tracking the performance of your website. Indeed, if pay-per-click advertising is thrown into the mix, we will typically take extra steps to ensure that we have richer reporting of that, paid for traffic.
Please note: Google Analytics (and similar services) do have privacy implications and therefore that needs to be reflected in your website privacy policy.