This really depends on the nature of your business but the angle we normally approach this from is as follows:
- What are your products & services?
- Who is your target audience?
- How do they like to buy from you? etc.
This research then allows us to develop a website structure which then fits your audience’s needs like a hand in a glove.
Your website may offer eCommerce facilities, newsletter signup, video, download of digital products, the list goes on. Ultimately it depends on what is the best way to convert anonymous website traffic into leads for your business.