Expert Voices – SEO

Nick is Managing Director and co-founder at digital marketing agency, Reddico. Nick set up Reddico with this brother 6 years ago. The company specialises in providing SEO services and works with clients such as Groupon, Direct Line Group and BlackRock. Reddico is now 30 people strong in the UK and 30 people aboard.

Nick has been in SEO for nearly 12 years, building affiliate websites at University (graduating with a Law degree) before moving to a specialist SEO agency in London called Ayima where we managed SEO for Aviva, RAC, Hostelworld, PartyPoker, PartyCasino, FoxyBingo, CheekyBingo, and affiliate sites like Gambling.com.

Nick was also responsible for international outreach campaigns across these industries, building links in countries such as Russia, Slovenia, Poland and Sweden, as well as in the UK and the US, consistently obtaining 600+ links per month.

During his time working on these campaigns, Nick was able to successfully remove long-standing legacy keyword penalties and managed to hold position #1 for terms Poker, Online Poker, Bingo, Casino – one of the most competitive verticals online. For the client FoxyBingo No.1 rankings for “Bingo” and “Online Bingo” were held for just over 18 months.

Nick says his proudest moment running Reddico was when they were voted the 4th Best Place to Work in the UK at the Great Places to Work this year – https://www.greatplacetowork.co.uk/workplace/item/2634/Reddico

What Nick will talk about?

Nick will be sharing SEO tips about Google Search Console, meta-tags, pop-ups and more!

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