Expert Voices – Writing for the Web

Writing for the Web, 2pm Friday 17 July

In this fun and practical session, digital content specialist Sue Keogh will share her essential tips to writing better online.

At just 45 minutes with time for questions, we’ll aim to cover a lot of ground!

• How do people read online? How is it different to print? Learn how making small changes wins big results
• Thinking about your audience’s needs; how to grab their attention and answer their questions
• How to present content in a way that’s intuitive, user-friendly, and visually appealing
• The importance of plain English, making it easier for users to understand and retain information

Sue is the founder of Sookio, a Cambridge digital marketing specialising in content creation, strategy and training.

She regularly shares her knowledge in workshops with folk like the University of Cambridge, Government Digital Services and a huge range of smaller businesses. She also hosts Sookio School, a series of online courses in digital marketing.

Follow her on @sookio on any social media channel of your choosing!