{"id":46977,"date":"2023-02-22T11:46:44","date_gmt":"2023-02-22T11:46:44","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?page_id=46977"},"modified":"2023-07-17T17:37:23","modified_gmt":"2023-07-17T16:37:23","slug":"ga4-migration-service","status":"publish","type":"page","link":"https:\/\/www.glassmountains.co.uk\/what-we-do\/ga4-migration-service\/","title":{"rendered":"Google Analytics 4 (GA4) configuration & set up service"},"content":{"rendered":"\n
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Google’s Universal Analytics has been replaced by Google’s newest and most powerful analytics platform to date: Google Analytics 4 (GA4).<\/p>\n\n\n\n

GA4 offers improved data accuracy, cross-device tracking, and much more. It’s the perfect solution for organisations looking to gain vital insights into their website’s performance. <\/p>\n\n\n\n

Glass Mountains’ experts specialise in setting up and configuring Google Analytics 4<\/strong> (GA4)<\/strong> – ensuring a solid configuration for your reporting based on meaningful data and tracking important user behaviours such as button clicks.<\/p>\n<\/div>\n\n\n\n

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Why is Google Analytics important?<\/h2>\n\n\n\n
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Google Analytics 4 is a powerful tool that can help inform key data-based decisions for your business. Data from GA4 will ensure that commercial decisions and marketing performance is based on solid and reliable metrics.<\/p>\n<\/div>\n\n\n\n

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By tracking key metrics such as page views, bounce rates, and conversion rates, you can better understand how your audience interacts with the website and how you can improve your online presence.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Marketing performance tracking<\/strong><\/p>\n\n\n\n

One of the major benefits of GA4 is the ability to track performance of marketing campaigns. If you invest time and money into social marketing, email campaigns or paid ads, it\u2019s important to be able to report on their performance. This way you will get a better understanding of what channels perform best and where you should focus your efforts.<\/p>\n<\/div>\n\n\n\n

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Audience segmentation<\/strong><\/p>\n\n\n\n

Another important aspect of Google Analytics is the ability to segment your audience. Grouping users based on their behaviour will help you better identify types of users that visit your website. You can also use this data for marketing purposes to target specific audiences.<\/p>\n<\/div>\n\n\n\n

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Website performance<\/strong><\/p>\n\n\n\n

GA provides businesses with a wealth of data on their website or app’s performance, including metrics such as page load time, time spent on page, exit rate, etc. It can help you identify potential issues on your website as well as where your users are dropping off. Using this data can help you improve your conversion rate and drive revenue.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Our service includes:<\/h2>\n\n\n\n
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