{"id":3850,"date":"2019-10-15T12:36:05","date_gmt":"2019-10-15T12:36:05","guid":{"rendered":"http:\/\/wordpress-397385-1251243.cloudwaysapps.com\/?p=3850"},"modified":"2021-01-30T12:07:33","modified_gmt":"2021-01-30T12:07:33","slug":"does-a-website-need-a-sidebar","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/does-a-website-need-a-sidebar\/","title":{"rendered":"Does a website need a sidebar?"},"content":{"rendered":"\r\n
Short Answer:<\/strong> a sidebar can be very<\/em> useful at encouraging website visitors to take appropriate action. However, there are other ways to achieve that goal; please bare in mind mobile as well.\u00a0<\/p>\r\n When we create a new WordPress website for a client, we’ll typically design (at the bare minimum & depending on budget) two key pages: the homepage<\/em>, and a ‘generic interior<\/em>‘ page. Whilst ‘homepage<\/em>‘ should be pretty familiar to you, ‘generic interior<\/em>‘ probably needs a bit more of an explanation. On the ‘generic interior<\/em>‘ page, we show how standard WordPress content (and additional bespoke blocks we have designed) will appear on the site. Everything from headings, paragraphs, bullet points, forms, video, call to action buttons etc – i.e. the building blocks that will be used to create the majority of pages across the website.<\/p>\r\n Below are two diagrams of a web page (Fig 1 & Fig 2<\/em>). In Fig 1 we see a sketch of the key elements that can be found on a typical web page. From the top down we see:<\/p>\r\n In Fig 2 alongside it we additionally see a sidebar (in blue).<\/p>\r\n When needed, a sidebar typically appears on the right hand side of your main body content. The sidebar can contain various additional messaging such as links, image banners, buttons, testimonials etc, any information which you think is also relevant to support the messaging of the main content.<\/p>\r\n <\/p>\r\n The primary purpose of a web page is to convey an intended message to your target audience – e.g. if you have a page called “yellow-tractors.html<\/em>“, then the main focus of that page should (hopefully!) be showcasing your range of yellow tractors, that much is obvious. However, if we move beyond the sole main focus of that page, we realise that many pages can benefit from having extra, secondary content – content which can be a huge help to website visitors. This secondary content is, by its nature, not as important as the primary content, but it does serve an important purpose.<\/p>\r\n Think about that another way, let\u2019s take a step back and consider the following:<\/p>\r\n \u201cThe first page someone visits on your site is not<\/strong> necessarily your homepage.\u201d<\/p>\r\n<\/blockquote>\r\n This is very important – feel free to read that sentence again.<\/p>\r\n When designing a WordPress website. we spend a lot<\/em> of time considering what design elements will be included on the homepage. We know that website visitors are a fickle, impatient bunch who need to have their questions answered quickly; otherwise they’ll just click away. Gone. Poof! So we need to design accordingly.<\/p>\r\n Aside from the ever important homepage, what about all other pages on the website? Don\u2019t they need to convey this key messaging too? We would argue yes.<\/p>\r\n Let\u2019s consider your \u201cabout u<\/em>s\u201d page (for example); this page typically goes into greater depth about the history and make up of your company \/ organisation. Such pages tend to be content rich and therefore ideally placed to be found by Google. If someone searches for something on Google, and then lands on your \u201cabout us<\/em>\u201d page then this is the first<\/strong> page they see of your site, not<\/strong> your homepage! So, consider that ‘about us<\/em>‘ page in isolation & ask yourself this: will that website visitor get everything<\/em> they need from simply reading the main content?<\/p>\r\n Probably not.<\/p>\r\n And this is where the sidebar can help.<\/p>\r\n The sidebar is almost like a mini-version of your homepage: it can help succinctly answer questions like:<\/p>\r\n Furthermore, if your sidebar addresses website visitor’s key questions then we can be reassured that someone can land on any<\/em> page on your website and immediately get a feel for who you are, what you are about, and also be signposted off to other areas of interest on your site.<\/p>\r\n Let’s revisit our fictional ‘”yellow-tractors.html<\/em>“, web page. Secondary content on this page could help encourage visitors to:<\/p>\r\n By putting this content into a sidebar, we allow the main content on the page to focus on the central topic at hand.<\/p>\r\n Note that a sidebar does not<\/em> have to be the same on every<\/em> page – it can be contextual; e.g. if you are on the \u201cabout us<\/em>\u201d page, then there may be little point of having a big image in your sidebar encouraging folks to visit your about us<\/em> page as they are already on it!<\/p>\r\n Furthermore, if the visitor is on a page discussing one of your key products or services, then perhaps your sidebar could show a testimonial or a case study related<\/em> to that service? (And you could rightly argue that such a relevant testimonial should also be in the main content as well).<\/p>\r\n Does every page need a sidebar? Probably not – it really depends. Sometimes we really<\/em> want to focus the user squarely on the central point of the page and we therefore decide that a sidebar is not needed as it could be distracting; that’s fine – that\u2019s your decision. A perfect example here is an ecommerce purchase path – on such pages we just want to focus on getting people to part with their money; not be distracted by secondary options.<\/p>\r\nThe Low Down<\/h2>\r\n
Introducing: The Sidebar<\/h2>\r\n
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A Sidebar – why?<\/h2>\r\n
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Contextual Sidebars<\/h2>\r\n
No sidebar? No problem?<\/h2>\r\n