{"id":42962,"date":"2020-04-06T08:36:30","date_gmt":"2020-04-06T08:36:30","guid":{"rendered":"http:\/\/wordpress-397385-1251243.cloudwaysapps.com\/?p=42962"},"modified":"2021-01-30T12:06:38","modified_gmt":"2021-01-30T12:06:38","slug":"treating-your-website-like-a-vegetable-plot","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/treating-your-website-like-a-vegetable-plot\/","title":{"rendered":"Treat your website like an allotment"},"content":{"rendered":"

I tell clients to consider their website similar to a vegetable plot (we call those ‘allotments<\/em>‘ in the UK).<\/p>\n

An effective vegetable plot is not the result of a single<\/em> activity. Instead, it is the result of key blocks of work (e.g. digging out the plot, fertilizing etc). In addition to that are regular maintenance and day-to-day\/seasonal tasks.<\/p>\n

We need to think about our websites like vegetable plots.<\/strong><\/p>\n

With your website, you may well need specialist help for some of the key blocks of work, but you will<\/em> be able to do a lot of the essential day-to-day care tasks. These are the tasks which tend to get easily overlooked, which is why many websites get overrun with digital weeds;\u00a0 becoming out of date and redundant – hindering your online effectiveness (rather than helping it).<\/p>\n

A lot of businesses are in a bit of a holding pattern at the moment whilst they get used to the ‘new normal<\/em>‘ thanks to Covid-19. Some of you may be finding you have more time on their hands to look at internal projects, in this series of short posts I just want to go over some of the points you can consider when improving your site, and improving without having to invest in lots of money.<\/p>\n

We’ll start by taking a holistic view of the overall structure of your site.<\/p>\n

[adrotate banner=”4″]<\/p>\n

Visualise your website structure<\/h2>\n

Why not set up a project to start visualising your website page structure. This could be as simple as post-it notes on a wall, or a more complex diagram drawn with an appl. Start from the homepage, and place a post-it for each major page or section on your site (here is a video on how to use an online app to draw your website structure<\/a>).<\/p>\n

Once you’ve done that: reflect.<\/p>\n