{"id":43133,"date":"2020-04-28T05:00:06","date_gmt":"2020-04-28T05:00:06","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=43133"},"modified":"2021-01-30T12:05:50","modified_gmt":"2021-01-30T12:05:50","slug":"how-to-improve-your-homepage","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-improve-your-homepage\/","title":{"rendered":"How to improve your homepage"},"content":{"rendered":"

Is your homepage as effective as it could be? In this article, we outline a process you can follow to perform in-depth review of your homepage and start whipping it into shape. Let us show you how >><\/strong><\/p>\n

In a previous post, I talked about treating your website like an allotment<\/a> – by that, I meant that in your business week, in amongst all<\/em> the other task you need to do, you ought to spend a small<\/em> amount of time working on your website. And, if spend that small amount of time working in concert with an overall plan, week by week, month by month,\u00a0 you will enhance and nurture your website. Remember the old Chinese proverb:<\/p>\n

“A journey of a thousand miles\u00a0begins with a single step”<\/p><\/blockquote>\n

In my experience this approach is much more likely to bear fruit than thinking you’ll address all your website concerns as one big project – don’t get me wrong, a big project helps! But the work that happens between<\/em> the big projects is just as important.<\/p>\n

In this article, I’d like to drill into this idea a little further and explain how you can assess the content on individual pages on your site – assessing what is good<\/em>, and what need changing<\/em>.<\/p>\n

We’ll focus with your homepage – in perhaps a future post, we’ll see how you need to adapt this technique for other pages (although the technique will be largely similar).<\/p>\n

Reviewing Your Homepage<\/h2>\n

Step away from your laptop<\/h3>\n

I would recommend that you do NOT review your homepage sat in front of your laptop.<\/p>\n

I’m not sure why it is the case, but for me, printing out a page, and stepping away from the computer typically yields better results.<\/p>\n

Grabbing the print out, sitting at my dining table with a cup of coffee, I just find I can really<\/em> focus on what’s in front of me – if that approach works for you, great.<\/p>\n

But what are you looking for?<\/h3>\n

You need to start with the old trick of putting yourself in the shoes of your target audience.<\/p>\n

What is your target audience requiring answers to?<\/strong><\/p>\n

Example questions are:<\/p>\n