{"id":43177,"date":"2020-04-27T08:23:30","date_gmt":"2020-04-27T08:23:30","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=43177"},"modified":"2021-01-30T11:44:25","modified_gmt":"2021-01-30T11:44:25","slug":"how-yoast-helped-fix-an-seo-issue-in-google","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/how-yoast-helped-fix-an-seo-issue-in-google\/","title":{"rendered":"How Yoast helped fix an SEO issue in Google"},"content":{"rendered":"

We noticed one of our new pages was not displaying correctly in Google Search results, after a little digging, & with the help of Yoast SEO , we fixed it.<\/strong><\/p>\n

The Issue<\/h2>\n

Not so long ago we unveiled our new pay as you go service<\/a> – giving businesses an easier way to buy some of our expertise to help with smaller jobs.<\/p>\n

As usual with new pages, especially when it’s a new concept like ‘pay as you go<\/em>‘, the page was launched and then refined & reviewed – e.g. as we have a lot fo US clients, so we quickly added buttons in for USD as well.<\/p>\n

I also made sure that Google was aware of the new page via the Google Search Console (I’ll share how to do that in another post).<\/p>\n

Then when prepping a slide for our first WordPress Webinar<\/a>, I noticed that the search results for the page was a little odd. See below:<\/p>\n

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Fig 1 – initial search results<\/p><\/div>\n

In fact, the situation was worse than in fig 1 (I didn’t take the screenshot at the time), the screenshot above is actually from when I’d already<\/em> fixed some of the issues (but not all).<\/p>\n

The anatomy of a basic Google search result<\/h3>\n

However, before I drill into what was wrong, let’s go back a couple of steps and be clear as to what we are looking at here.<\/p>\n

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Fig 2 – Image showing the three aspects of a Google Serps listing: url, title, description<\/p><\/div>\n

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In Fig 2, we see three elements:<\/p>\n