{"id":43507,"date":"2020-06-05T07:29:12","date_gmt":"2020-06-05T07:29:12","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=43507"},"modified":"2021-01-30T12:04:09","modified_gmt":"2021-01-30T12:04:09","slug":"what-is-a-landing-page","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/what-is-a-landing-page\/","title":{"rendered":"What is a Landing Page?"},"content":{"rendered":"
I saw a comment online the other day and it was something like ‘hey, do I need a website? Or is a ‘landing page’ better?<\/em>“.<\/p>\n Now I can kind of understand why the person asked this question, as the very phrase ‘landing pag<\/em>e’ conjures up images of something highly specialised & different to normal web pages which, in one a way it is<\/em>, but, in another way it isn’t<\/em>\u2026.I’m not helping here, am I?! Ok, let me try again\u2026.<\/p>\n A landing page is nothing more than a page on a website<\/strong>.<\/p>\n Yes, it’s normal<\/em> in the sense in that it’s built in the same technology as all other web pages.<\/p>\n The difference lies in its purpose\u2026.<\/p>\n A landing page is designed (through its content and visual look) to serve a single specific<\/em> purpose – to resonate with very specific web traffic.<\/p>\n Landing pages tend to be fairly simple by design and they often do not show the main website navigation or a sidebar. That’s because the aim here is trying to eliminate distractions; to get the audience to ‘read the message, & take the action<\/em>‘.<\/p>\n Another key point about landing pages is where<\/em> they get their traffic from: many landing pages are created to be the destination that people are sent to when they click on a pay-per-click advert.<\/p>\n When you create a pay-per-click ad you are typically promoting an individual product or service. So you want to send people to a specific page on your site which is focussed solely around that particular product or service.<\/p>\n Now, if your company only does one<\/em> thing – then perhaps your homepage is also the ideal landing page – it really depends. Although you may still also elect to create advert specific landing pages for testing purposes – to see what copy and messaging resonates with your audience.<\/p>\n Landing Pages are not just<\/em> for use with paid pay-per-click adverts though, they are for normal, free organic SEO as well (remember organic SEO is basically where we want Google etc to show our pages when people search for things).<\/p>\nSo, it’s a normal web page?<\/h2>\n
What is a landing page for?<\/h2>\n
Pay-per-Click advertisements<\/h2>\n
Organic<\/h2>\n