Adobe can embed colour profile information<\/a>.<\/p>\nThe topic of embedded information in images deserves a whole article on its own, but the key point here is that there are hidden meta fields within your image which Google can (if they chose to) read & take notice of. For most use cases I think you can ignore embedded fields, however, it is worth being aware of in case there are cases when you want to play to the strengths.<\/p>\n
Note: we are currently working on a project where the site has a lot of images and indeed is image lead. For this project, we are considering the utilising these embedded fields to maximise SEO consistency.<\/em><\/p>\nSo what should I do?<\/h2>\n I would say the key takeaways are this:<\/p>\n
\nTry to name key image filenames to something keyword focussed & relevant before<\/em> you upload them to WordPress.<\/li>\nAdd relevant ALT text<\/li>\n Add a relevant Caption<\/li>\n<\/ol>\nIf you get into that habit on key images (not necessarily every image!), then you are doing helpful extra work which will make it easier for Google to understand our content.<\/p>\n
Does this add value?<\/h2>\n If we come full circle on this post, we could rightly ask:<\/p>\n
“Ok Joel, I get the benefit to Google here, but how does Fig 2 appearing in Google help your business?”<\/em><\/p>\nSure, Fig 2 is a contrived example and I’m not saying that particular image, appearing as it does in Google’s Image search results, will generate much ROI for my business. However, the bigger picture is that Google are constantly regenerating their knowledge graph about Glass Mountains – they know<\/em> we are focussed on WordPress and website design, so the more useful content we can offer them, the better we can integrate, and the more chance there is for Glass Mountains content to appear in relevant search results.<\/p>\nFinal Thoughts<\/h2>\n WordPress does actually have other fields which you can use on upload, e.g. Title and Description. Historically I think I’ve always shied away from these, partially because I more clearly understand (and see the difference of) ALT and CAPTIONS whereas the other two, not so much. I am also aware that if we have too many meta fields on an image (especially when the text is pretty much the same), then this, far from helping people using screen readers, can end up being a repetitive pain.<\/p>\n
Another point to consider is this, Google isn’t daft – they know that people can try to game the system for SEO purposes so they are not going to take the words we put in our filename, in the ALT etc as gospel – they will quite rightly take it with a pinch of salt. However, we can’t control how Google need to defensively code their systems, all we can do is to write sensible, useful content, and to mark it up in a way which makes sense for our online audience and for Google.<\/p>\n
Hope that helps<\/p>\n
Joel<\/p>\n
p.s. keep an eye on our WordPress & website related webinars<\/a>, plus feel free to join our Facebook Group<\/a> to chat about this topic further.<\/p>\n","protected":false},"excerpt":{"rendered":"How to optimise your WordPress images for SEO. In this article we look at ‘filenames’, ‘captions’, and ‘alt’ text. Read on >> If you’re going to the trouble of putting new content onto your website or […] Read more <\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":43674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109,135,155],"tags":[],"acf":[],"yoast_head":"\nHow to optimise your WordPress images for SEO<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n