{"id":43896,"date":"2020-06-23T05:05:29","date_gmt":"2020-06-23T05:05:29","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=43896"},"modified":"2023-09-12T11:46:25","modified_gmt":"2023-09-12T10:46:25","slug":"core-web-vitals-and-seo","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/core-web-vitals-and-seo\/","title":{"rendered":"Core Web Vitals – what does this mean for SEO?"},"content":{"rendered":"

Google is constantly changing and evolving their algorithms that crawl our websites. Continuously altering the playing field that dictates which search queries relate to which web pages. This is why Search Engine Optimisation (SEO) is such<\/em> big business.<\/p>\n

And Google is changing the playing field again\u2026.<\/p>\n

Shifting Sands<\/h2>\n

Every once in awhile Google issues a major<\/em> update to their systems. They typically issue notes which go alongside such an update but, at the same time, such notes are not super detailed as Google don’t want anyone to try and game the system.<\/p>\n

Google wants people to find useful content which answers their search query – and they want content providers (e.g. website owners) to create content which is focussed on answering<\/em> such queries – rather than content which is focussed on appealing to Google and some perhaps badly informed SEO tactic.<\/p>\n

Of late, we are starting to see signs of an important Google update coming down the road\u2026.<\/p>\n

Optimising for Page Experience<\/h2>\n

Neil Patel wrote a very interesting piece<\/a> that said that he thought Google was going to be ranking in favour of pages with a better ‘page experience<\/em>‘.<\/p>\n

But what does ‘page experience<\/em>‘ mean?<\/p>\n

Insights from the Chromium Team<\/h2>\n

The above link references this video (itself taken from Google’s original post<\/a>):<\/p>\n

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