{"id":44421,"date":"2020-07-31T06:06:35","date_gmt":"2020-07-31T06:06:35","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=44421"},"modified":"2020-07-31T06:07:05","modified_gmt":"2020-07-31T06:07:05","slug":"thewpshow-with-nick-boyce","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/thewpshow-with-nick-boyce\/","title":{"rendered":"#TheWPshow with Nick Boyce"},"content":{"rendered":"<p>On the 24th of July I was lucky enough to chat to <a href=\"https:\/\/www.linkedin.com\/in\/nick-boyce\/\">Nick Boyce<\/a> of <a href=\"https:\/\/www.pollenary.com\/\">Pollenary<\/a>, an agency which focuses on e-commerce growth, specialising in social media advertising, conversion rate optimisation, analytics and user research.<\/p>\n<div class=\"arve\" data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-bq8q8mgk-6g662d1736682fd310835378\" style=\"max-width:900px;\">\n<span class=\"arve-inner\"><br \/>\n<span class=\"arve-embed arve-embed--has-aspect-ratio\" style=\"aspect-ratio: 500 \/ 281\"><br \/>\n<span class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/span><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-bq8q8mgk-6g662d1736682fd310835378\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/Bq8q8MGK-6g?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Bq8q8MGK-6g?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" width=\"900\"><\/iframe><\/p>\n<p><\/span><\/p>\n<p><\/span><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.glassmountains.co.uk\\\/campfire\\\/thewpshow-with-nick-boyce\\\/#arve-youtube-bq8q8mgk-6g662d1736682fd310835378\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/Bq8q8MGK-6g?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n<p>In this talk Nick covers three main points re e-commerce:<\/p>\n<ol>\n<li>Which metrics really matter<\/li>\n<li>Choosing the right channels<\/li>\n<li>Avoiding common mistakes<\/li>\n<\/ol>\n<h2>\u00a0Show Notes:<\/h2>\n<ul>\n<li>Nick&#8217;s talk starts proper at [04:00]<\/li>\n<li>Which metrics really matter [05:15]<\/li>\n<li>What is a <em>good<\/em> conversion rate [05:15]<\/li>\n<li>Conversion rate scenarios [06:00]<\/li>\n<li>What actually matters? [07:15]<\/li>\n<li>Example of how the numbers break down [08:42]<\/li>\n<li>LTV &#8211; Customer Lifetime Value\u00a0 [11:20]<\/li>\n<li>Choosing the right channels &#8211; how do you drive people to your site? [13:00]<\/li>\n<li>AIDA [13:15]<\/li>\n<li>Are you <em>creating<\/em> demand? Or <em>capturing<\/em> demand? [13:30]<\/li>\n<li>Do they know what you sell? [14:15]<\/li>\n<li><a href=\"https:\/\/www.amazon.co.uk\/Traction-Startup-Achieve-Explosive-Customer\/dp\/0241242533\/\">Book: &#8216;Traction&#8217;<\/a> [15:45]<br \/>\n<em>Helps you find out your right channel mix<\/em><\/li>\n<li>Avoiding common mistakes [16:50]<\/li>\n<li>1. Get the basics right [17:05]<\/li>\n<li>&#8220;<em>It&#8217;s easy to disconnect between our own experiences and those of our customers<\/em>&#8221; [19:30]<\/li>\n<li>2. &#8220;I get 10x ROAS (but only on retargeting)&#8221; [19:35]<\/li>\n<li>3. &#8220;I can&#8217;t see it in Google Analytics (so it didn&#8217;t happen)&#8221; [21:05]<\/li>\n<li>4.\u00a0 Not talking to your customers [22:40]<\/li>\n<li>5. Lack of structure when trying new things [24:00]<\/li>\n<li>Q. What are the trends we are seeing in e-commerce? [25:00]<\/li>\n<li><\/li>\n<\/ul>\n<p>A big thanks to Nick for a fascinating introductory talk which such clear explanations for key concepts!<\/p>\n<p>#TheWPshow will be back in September, so please keep an eye on our <a href=\"https:\/\/www.glassmountains.co.uk\/webinars\/\">upcoming webinars<\/a> page and join in our free <a href=\"https:\/\/www.facebook.com\/groups\/GlassMountainsFreeClimbing\/\">Facebook Group for #TheWPshow<\/a>.<\/p>\n<p>Joel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the 24th of July I was lucky enough to chat to Nick Boyce of Pollenary, an agency which focuses on e-commerce growth, specialising in social media advertising, conversion rate optimisation, analytics and user research. In [&#8230;] <a class=\"post_link inline\" href=\"https:\/\/www.glassmountains.co.uk\/campfire\/thewpshow-with-nick-boyce\/\"> Read more <i class=\"fas fa-chevron-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":44423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#TheWPshow with Nick Boyce &#8226; Glass Mountains<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.glassmountains.co.uk\/campfire\/thewpshow-with-nick-boyce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#TheWPshow with Nick Boyce &#8226; Glass Mountains\" \/>\n<meta property=\"og:description\" content=\"On the 24th of July I was lucky enough to chat to Nick Boyce of Pollenary, an agency which focuses on e-commerce growth, specialising in social media advertising, conversion rate optimisation, analytics and user research. 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