{"id":44445,"date":"2020-08-07T12:56:20","date_gmt":"2020-08-07T12:56:20","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=44445"},"modified":"2021-01-30T12:01:44","modified_gmt":"2021-01-30T12:01:44","slug":"how-to-sail-your-website","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/","title":{"rendered":"How to sail your website"},"content":{"rendered":"<p>If you don&#8217;t keep a close eye on your website, over time, it&#8217;ll drift.<\/p>\n<p>Not a huge amount each day, and if you&#8217;re not paying attention, you won&#8217;t notice at first. But drifting it is.<\/p>\n<h2>Why?<\/h2>\n<p>With websites, what typically happens is this:<\/p>\n<p>You undertake a website redesign project and, if it&#8217;s a thorough process, the web design partner will ask you probing questions such as:<\/p>\n<ul>\n<li>What is your brand?<\/li>\n<li>What are your products \/ services?<\/li>\n<li>Who is your audience for these products\/services?<\/li>\n<li>What is the sales process like?<\/li>\n<li>Why do people buy from you?<\/li>\n<li>What is your unique selling point?<\/li>\n<li>What is your tone of voice<\/li>\n<\/ul>\n<p>\u2026.etc etc, you get the idea.<\/p>\n<p>The questions being asked here are the fundamental ones which help position your website so that, when your potential clients land on your website, they immediately feel at home with a website fine-tuned to resonate with their needs.<\/p>\n<p>The activates them into a state where they are much more likely to take the next steps in your sales process.<\/p>\n<h2>The Wind Blows<\/h2>\n<p>If you&#8217;re sailing a yacht and take down the sails, you can still find yourself travel along (maybe not a lot, but a little). Why? Because the sea is moving, the tides are occurring, conditions are changing all the time.<\/p>\n<p>Very much like your business.<\/p>\n<p>Your business, and the market within which it operates, is changing all the time.<\/p>\n<h2>Time passes\u2026<\/h2>\n<p>So, it&#8217;s now been a few years since your last major website redesign project.<\/p>\n<p>If we revisited the questions above, would you answer them all the same way?<\/p>\n<p>I&#8217;d bet you wouldn&#8217;t!<\/p>\n<p>Because many of the following will have changed e.g.<\/p>\n<ul>\n<li>The products and services you wish to offer<\/li>\n<li>The type of business and brand you <em>want<\/em> to run<\/li>\n<li>Your market<\/li>\n<li>Your target audience(s)<\/li>\n<li>Your vision etc<\/li>\n<\/ul>\n<p>Now you may well have made some minor changes to your website in that time: a new page for a new service here, added some testimonials there, a new blog article etc. However, that&#8217;s not enough and what is happening is that your website is drifting further and further away from where you need it to be.<\/p>\n<p>And the further your website drifts, the more of hiderence it becomes in terms of converting visitors into valuable customers.<\/p>\n<h2>What needs to be done?<\/h2>\n<p>Every couple of years, you&#8217;ll certainly need a full website redesign project; allowing us to go through the process &amp; questions mentioned above.<\/p>\n<p>Helping to realign your website with the direction you want it to travel.<\/p>\n<p>WordPress changes significantly over time so this also presents an opportunity to take advantage of new features e.g. with the new Gutenberg editor we typically create a &#8216;<em>design system<\/em>&#8216; for modern websites; allowing clients to better manage and expand their websites themselves; helping better future-proof them against the sea of changes.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>We&#8217;ve been developing great-looking, high-quality websites, that deliver results, for many years. And in our experience, such well built websites last a considerable period of time. So whilst you may not want to start budgeting for a website redesign project, bear in mind you could be looking at <a href=\"https:\/\/www.glassmountains.co.uk\/campfire\/is-10-too-much-for-a-website\/\">only \u00a310 per day<\/a>.<\/p>\n<p>So I would encourage you to trim the sails of your website and start thinking of getting it ship-shape for the next leg of your journey.<\/p>\n<p>&nbsp;<\/p>\n<p>Joel<\/p>\n<p>p.s. Feel I could have added more maritime references like &#8216;compass&#8217;, &#8216;taking a reading&#8217;, &#8216;keelhauling&#8217; etc? Feel free bring it up in our <a href=\"https:\/\/www.facebook.com\/groups\/GlassMountainsFreeClimbing\/\">Facebook Group<\/a> for businesses who use WordPress.<\/p>\n<p>p.p.s the lovely image of yachts is by <a href=\"https:\/\/unsplash.com\/photos\/JuFjCDUihGQ\">Vidar Nordli-Mathisen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t keep a close eye on your website, over time, it&#8217;ll drift. Not a huge amount each day, and if you&#8217;re not paying attention, you won&#8217;t notice at first. But drifting it is. Why? [&#8230;] <a class=\"post_link inline\" href=\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\"> Read more <i class=\"fas fa-chevron-right\"><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":44446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,113,80],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to sail your website &#8226; Glass Mountains<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to sail your website &#8226; Glass Mountains\" \/>\n<meta property=\"og:description\" content=\"If you don&#8217;t keep a close eye on your website, over time, it&#8217;ll drift. Not a huge amount each day, and if you&#8217;re not paying attention, you won&#8217;t notice at first. But drifting it is. Why? [...] Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Glass Mountains\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlassMountainsDigital\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T12:56:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-30T12:01:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joel Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@glass_mountains\" \/>\n<meta name=\"twitter:site\" content=\"@glass_mountains\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Hughes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\"},\"author\":{\"name\":\"Joel Hughes\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#\/schema\/person\/87d91a87efe31b2a3591c6e41b10a813\"},\"headline\":\"How to sail your website\",\"datePublished\":\"2020-08-07T12:56:20+00:00\",\"dateModified\":\"2021-01-30T12:01:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\"},\"wordCount\":616,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png\",\"articleSection\":[\"Planning your website\",\"Thought Piece\",\"Website tips\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\",\"url\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\",\"name\":\"How to sail your website &#8226; Glass Mountains\",\"isPartOf\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png\",\"datePublished\":\"2020-08-07T12:56:20+00:00\",\"dateModified\":\"2021-01-30T12:01:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage\",\"url\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png\",\"contentUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png\",\"width\":1280,\"height\":720,\"caption\":\"How to sail your website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.glassmountains.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to sail your website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#website\",\"url\":\"https:\/\/www.glassmountains.co.uk\/\",\"name\":\"Glass Mountains\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.glassmountains.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#organization\",\"name\":\"Glass Mountains Digital Ltd\",\"url\":\"https:\/\/www.glassmountains.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/06\/site_icon.png\",\"contentUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/06\/site_icon.png\",\"width\":512,\"height\":512,\"caption\":\"Glass Mountains Digital Ltd\"},\"image\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/GlassMountainsDigital\",\"https:\/\/x.com\/glass_mountains\",\"https:\/\/www.linkedin.com\/company\/glass-mountains-digital-ltd\/\",\"https:\/\/www.youtube.com\/channel\/UCZ5VyexeS90kU6b2SYQoWgA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#\/schema\/person\/87d91a87efe31b2a3591c6e41b10a813\",\"name\":\"Joel Hughes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/01\/64446652b9c4f2c1dcaab1b6cb9a1bae-100x100.jpeg\",\"contentUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/01\/64446652b9c4f2c1dcaab1b6cb9a1bae-100x100.jpeg\",\"caption\":\"Joel Hughes\"},\"url\":\"https:\/\/www.glassmountains.co.uk\/campfire\/author\/glass\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to sail your website &#8226; Glass Mountains","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/","og_locale":"en_GB","og_type":"article","og_title":"How to sail your website &#8226; Glass Mountains","og_description":"If you don&#8217;t keep a close eye on your website, over time, it&#8217;ll drift. Not a huge amount each day, and if you&#8217;re not paying attention, you won&#8217;t notice at first. But drifting it is. Why? [...] Read more","og_url":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/","og_site_name":"Glass Mountains","article_publisher":"https:\/\/www.facebook.com\/GlassMountainsDigital","article_published_time":"2020-08-07T12:56:20+00:00","article_modified_time":"2021-01-30T12:01:44+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png","type":"image\/png"}],"author":"Joel Hughes","twitter_card":"summary_large_image","twitter_creator":"@glass_mountains","twitter_site":"@glass_mountains","twitter_misc":{"Written by":"Joel Hughes","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#article","isPartOf":{"@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/"},"author":{"name":"Joel Hughes","@id":"https:\/\/www.glassmountains.co.uk\/#\/schema\/person\/87d91a87efe31b2a3591c6e41b10a813"},"headline":"How to sail your website","datePublished":"2020-08-07T12:56:20+00:00","dateModified":"2021-01-30T12:01:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/"},"wordCount":616,"commentCount":0,"publisher":{"@id":"https:\/\/www.glassmountains.co.uk\/#organization"},"image":{"@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png","articleSection":["Planning your website","Thought Piece","Website tips"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/","url":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/","name":"How to sail your website &#8226; Glass Mountains","isPartOf":{"@id":"https:\/\/www.glassmountains.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage"},"image":{"@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png","datePublished":"2020-08-07T12:56:20+00:00","dateModified":"2021-01-30T12:01:44+00:00","breadcrumb":{"@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#primaryimage","url":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png","contentUrl":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2020\/08\/WordPress.com-v-.Org-1.png","width":1280,"height":720,"caption":"How to sail your website"},{"@type":"BreadcrumbList","@id":"https:\/\/www.glassmountains.co.uk\/campfire\/how-to-sail-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.glassmountains.co.uk\/"},{"@type":"ListItem","position":2,"name":"How to sail your website"}]},{"@type":"WebSite","@id":"https:\/\/www.glassmountains.co.uk\/#website","url":"https:\/\/www.glassmountains.co.uk\/","name":"Glass Mountains","description":"","publisher":{"@id":"https:\/\/www.glassmountains.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.glassmountains.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.glassmountains.co.uk\/#organization","name":"Glass Mountains Digital Ltd","url":"https:\/\/www.glassmountains.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.glassmountains.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/06\/site_icon.png","contentUrl":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/06\/site_icon.png","width":512,"height":512,"caption":"Glass Mountains Digital Ltd"},"image":{"@id":"https:\/\/www.glassmountains.co.uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GlassMountainsDigital","https:\/\/x.com\/glass_mountains","https:\/\/www.linkedin.com\/company\/glass-mountains-digital-ltd\/","https:\/\/www.youtube.com\/channel\/UCZ5VyexeS90kU6b2SYQoWgA"]},{"@type":"Person","@id":"https:\/\/www.glassmountains.co.uk\/#\/schema\/person\/87d91a87efe31b2a3591c6e41b10a813","name":"Joel Hughes","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.glassmountains.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/01\/64446652b9c4f2c1dcaab1b6cb9a1bae-100x100.jpeg","contentUrl":"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/01\/64446652b9c4f2c1dcaab1b6cb9a1bae-100x100.jpeg","caption":"Joel Hughes"},"url":"https:\/\/www.glassmountains.co.uk\/campfire\/author\/glass\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/posts\/44445"}],"collection":[{"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/comments?post=44445"}],"version-history":[{"count":13,"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/posts\/44445\/revisions"}],"predecessor-version":[{"id":44459,"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/posts\/44445\/revisions\/44459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/media\/44446"}],"wp:attachment":[{"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/media?parent=44445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/categories?post=44445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.glassmountains.co.uk\/wp-json\/wp\/v2\/tags?post=44445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}