– too much choice causes paralysis – again, less is more.<\/span><\/p>\nThough I would say, if it were me, I might be tempted to try a little harder to get people to sign up to the newsletter – yes there is a banner on the homepage, but it was waaaay<\/em> down. I then wondered if it were more prominent on individual article pages\u00a0 – using the logic that when someone had read an article & invested more time, they would have established enough trust with the website to be ready to part with their personal information. I didn’t see a difference though.<\/p>\nPerhaps their design choice here is subtler – perhaps they are assuming (from the fairly high brow nature of the content) that their audience is already<\/em> informed and very web savvy; and more than capable of taking the next steps (if they so wish).<\/p>\nThe counter-argument here is that “yes, but if the call to action was bigger they would get a greater conversion!”<\/em> – but perhaps that just isn’t FiveThirtyEight’s mindset. Perhaps the design mentality here was clean and simple – let the content do the work & the audience will follow.<\/p>\nEnd Thoughts<\/h2>\n
Overall the design feels very minimal; perhaps this is a personal choice but this really works for me as I think it allows all the key content to ‘breath’ and not be fighting for attention. Compare that to the frustration summed up in this tweet from Simon Brew<\/p>\n