{"id":44691,"date":"2020-11-13T06:00:13","date_gmt":"2020-11-13T06:00:13","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=44691"},"modified":"2021-01-30T11:27:29","modified_gmt":"2021-01-30T11:27:29","slug":"active-campaign-how-we-use-goals","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/active-campaign-how-we-use-goals\/","title":{"rendered":"Active Campaign – how we use ‘goals’"},"content":{"rendered":"

As part of our business, we run online events<\/a> called #TheWPshow (‘The WordPress Show’<\/em>). The show is aimed at non-techy businesses and website managers who want to stay current and improve their knowledge & their WordPress sites – we regularly have guests on to talk about specialist topics (e.g. SEO etc).<\/p>\n

#TheWPshow runs as Facebook Live events over in our Facebook Group<\/a>. People can tune in to the event, post questions, and even watch a replay over on our youtube channel<\/a>.<\/p>\n

Event Overload<\/h2>\n

I am very aware that there is now no shortage of online events for people to attend (especially this year when Zoom etc has really taken off!) and just because someone says<\/em> they will attend an event, does not mean that they will. <\/em>For that reason, I use marketing automation (via Active Campaign<\/a>), to help encourage them along.<\/p>\n

Marketing Automation?<\/h2>\n

Marketing automation is where you create rules which then automatically execute in the background. I appreciate that sounds a little vague, so let’s jump straight into an example to shed some light\u2026.<\/p>\n

\"Fig.

Fig. 1 – Example of our event sign up button<\/p><\/div>\n

In fig 1 above, you see an example of the typical\u00a0 ‘Register Now’<\/em> button for any of our upcoming online events.<\/p>\n

The button will take you to an Active Campaign form which looks like:<\/p>\n

\"Fig

Fig 2 – Active Campaign form<\/p><\/div>\n

When submitted, the above form creates a contact<\/em> within our Active Campaign database. The business rules we’ve set up within Active Campaign then kick in, and do the following:<\/p>\n