{"id":44829,"date":"2020-12-23T15:19:27","date_gmt":"2020-12-23T15:19:27","guid":{"rendered":"https:\/\/www.glassmountains.co.uk\/?p=44829"},"modified":"2021-01-30T11:23:52","modified_gmt":"2021-01-30T11:23:52","slug":"2020-what-a-year","status":"publish","type":"post","link":"https:\/\/www.glassmountains.co.uk\/campfire\/2020-what-a-year\/","title":{"rendered":"2020 – what a year!"},"content":{"rendered":"
I don’t normally do an end of year post but boy, if you were ever going to do one, this is the year!<\/p>\n
Firstly, you can’t talk about the year without being thankful for coming through it relatively unscathed, and without expressing heartfelt condolences to people who have lost loved ones during this year of years. To those people, I wish you happier times ahead.<\/p>\n
I’d like to doff my cap to all businesses (especially the small ones like mine) who’ve really<\/em> struggled in this environment and have had to invent new ways of working.<\/p>\n The year started in a pretty regular fashion, COVID (such a household word now) was starting to slide up the news rankings as the potential severity of the situation began to be realised in certain quarters. For most of us, it was business as usual.<\/p>\n For me, business as usual meant thinking about how I wanted my business to grow in 2020. I’d had a few years where I’d not been as strategically engaged with the business as I would like – more preoccupied with the day to day work – which is fine, that pays the bills, but you also need to raise your gaze from the 5 yards immediately in front of the car you are driving and look to where you are going (or, more to the point, where you want<\/em> to go).<\/p>\n For me, that meant getting back into training, content creation and things like that. I’ve discussed this elsewhere in this blog but I’ll recap here: I’d run training in various forms over the years and loved it – I wanted to bring them back into what Glass Mountains offers; I just wasn’t sure how.<\/p>\n On top of that, I was booked in to attend the Social Media Marketing World Conference in San Diego in Feb. Now Social Media topic is not core to what I do, though I’d be lying to say it wasn’t on my radar. My main point for going was that I knew that some of our US clients were going to be there (Jon Loomer, Mark Schaefer, and Jay Baer were all speaking) and that seemed a golden opportunity to meet up with them.<\/p>\nHow it all began\u2026<\/h2>\n
San Diego<\/h2>\n