{"id":798,"date":"2015-12-12T12:10:50","date_gmt":"2015-12-12T12:10:50","guid":{"rendered":"http:\/\/glassmountains.wpengine.com\/?post_type=work&#038;p=798"},"modified":"2021-09-21T09:55:32","modified_gmt":"2021-09-21T09:55:32","slug":"broomfield-alexander","status":"publish","type":"work","link":"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/","title":{"rendered":"Broomfield &#038; Alexander"},"content":{"rendered":"<h2>Broomfield &amp; Alexander<\/h2>\n<p><a href=\"http:\/\/www.broomfield.co.uk\">Broomfield &amp; Alexander<\/a>\u00a0are the leading accountancy firm in Wales. Like many busy businesses, they had a website which was not truly reflecting their brand and they knew it had to be addressed.\u00a0\u00a0In short, they needed our <a href=\"https:\/\/www.glassmountains.co.uk\/our-process\/\">proven process<\/a> for revitalising professional services websites.<\/p>\n<p>Before leaping into visual design, we worked closely with the client to plan the website structure and the overall user\u00a0experience. Website visitors\u00a0have a <em>very<\/em> limited attention span online; every second counts.<\/p>\n<p>We also undertook <strong>customer research<\/strong> to help pin down what their customers valued\u00a0from them. Armed with this knowledge, we were able to adapt the website design to resonate these values &amp; better appeal to the target audience.<\/p>\n<blockquote><p>&#8220;The Glass Mountains team makes the act of building web sites and intranets simple and straightforward. I&#8217;ve always found them open to ideas and suggestions and able to steer or guide us to the most appropriate thing for the job.<\/p>\n<p>There&#8217;s no jargon or technical snobbishness to try to and fool you into spending more or creating something unnecessary. We&#8217;re always looking for ways to improve our online service and they\u00a0are\u00a0always there to bounce ideas off and find the best fit for the firm.&#8221;<\/p>\n<p><strong>Liz Mounfield \/ Head of Marketing<\/strong><\/p><\/blockquote>\n<p>The final design was responsive (i.e. it works equally on smartphones and tablets) and was built on top of a heavily customised version of the WordPress publishing platform. Full training was given to allow the client to update and amend all key aspects of their website.<\/p>\n<p><a href=\"http:\/\/www.broomfield.co.uk\">Please feel free to visit the Broomfield &amp; Alexander website<\/a><\/p>\n<h3>Intranet<\/h3>\n<p>We have subsequently worked on many projects with Brooomfield &amp; Alexander, e.g.\u00a0creating an extranet for their employees. The extranet is a private, web-based system, allowing information to be shared with employees.<\/p>\n<p>Other projects include setting up an email newsletter system (<a href=\"https:\/\/www.campaignmonitor.com\/\">Campaign Monitor<\/a>), and the design of a bespoke, responsive email newsletter.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":809,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Broomfield &amp; Alexander &#8226; Glass Mountains<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Broomfield &amp; Alexander &#8226; Glass Mountains\" \/>\n<meta property=\"og:description\" content=\"Broomfield &amp; Alexander Broomfield &amp; Alexander\u00a0are the leading accountancy firm in Wales. Like many busy businesses, they had a website which was not truly reflecting their brand and they knew it had to be addressed.\u00a0\u00a0In short, [...] Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/\" \/>\n<meta property=\"og:site_name\" content=\"Glass Mountains\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlassMountainsDigital\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-21T09:55:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2015\/12\/work_broomfield.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@glass_mountains\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/\",\"url\":\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/\",\"name\":\"Broomfield & Alexander &#8226; Glass Mountains\",\"isPartOf\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2015\/12\/work_broomfield.jpg\",\"datePublished\":\"2015-12-12T12:10:50+00:00\",\"dateModified\":\"2021-09-21T09:55:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/#primaryimage\",\"url\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2015\/12\/work_broomfield.jpg\",\"contentUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2015\/12\/work_broomfield.jpg\",\"width\":750,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.glassmountains.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Broomfield &#038; Alexander\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#website\",\"url\":\"https:\/\/www.glassmountains.co.uk\/\",\"name\":\"Glass Mountains\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.glassmountains.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#organization\",\"name\":\"Glass Mountains Digital Ltd\",\"url\":\"https:\/\/www.glassmountains.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.glassmountains.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/06\/site_icon.png\",\"contentUrl\":\"https:\/\/www.glassmountains.co.uk\/wp-content\/uploads\/2016\/06\/site_icon.png\",\"width\":512,\"height\":512,\"caption\":\"Glass Mountains Digital Ltd\"},\"image\":{\"@id\":\"https:\/\/www.glassmountains.co.uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/GlassMountainsDigital\",\"https:\/\/x.com\/glass_mountains\",\"https:\/\/www.linkedin.com\/company\/glass-mountains-digital-ltd\/\",\"https:\/\/www.youtube.com\/channel\/UCZ5VyexeS90kU6b2SYQoWgA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Broomfield & Alexander &#8226; Glass Mountains","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.glassmountains.co.uk\/work\/broomfield-alexander\/","og_locale":"en_GB","og_type":"article","og_title":"Broomfield & Alexander &#8226; Glass Mountains","og_description":"Broomfield &amp; Alexander Broomfield &amp; Alexander\u00a0are the leading accountancy firm in Wales. 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