In Sue Keogh‘s second appearance on #TheWPshow she talks through some fantastic examples of how we can encourage people to take action; whether that is from fine-tuning the call to actions on our websites, or advice on how we craft the subject lines in our email messages. Lots of top tips & takeaways in this great talk from Sue…
How to get people to do what you (actually) want them to do
Here are the timeline notes:
- 04:26 – Thinking about conversions
- 05:00 – Conversions: what do they actually mean?
- 06:00 – The problem with capturing too much information
- 07:20 – Sexy subject lines & tasty titles
- 08:00 – Emails from the Trump campaign (subject line research)
- 10:00 – What works (with subject lines)
- 11:30 – Sense of urgency
- 12:15 – The problems with email personalisation
- 12:40 – Spark curiosity
- 13:00 – Humour in subject lines
- 14:00 – Tips on email subject line titles
- 15:00 – Where people go wrong? << important tips here!
- 16:25 – Try reading it out loud
- 17:30 – Tip: Send your email newsletter to yourself (to help test)
- 20:00 – Landing Pages
- 20:30 – What would put you off filling in this form? (great example of the weak link in a chain)
- 21:00 – The problem of drawing the wrong conclusions from a ‘failed‘ campaign….
- 22:00 – A clearer example of a landing page (Shopify)
- 23:00 – Another landing page example (Strong image, clear call to action)
- 23:30 – Call to action buttons tips; allow them to ‘breath‘
- 23:50 – Landing page example
- 24:45 – Landing pages: Where people go wrong
- 25:15 – Mistake: “Burying the gold below the fold“
- 26:15 – Landing Page Formula (very useful!)
- 28:45 – Video on landing pages
- 30:00 – Hot Jar for website hot spot tracking etc
- A great video on eye-tracking
- 31:00 – ‘The cute baby trick‘
- 31:45 – Call to Actions
- 33:00 – Natural History Museum’s email marketing
- 35:00 – Adidas example
- 35:30 – Oasis ‘General Election‘ email example
- 36:45 – A ‘less good‘ example
- 37:45 – Another questionable landing page example (from a medical centre)
- 39:00 – Tips
- 41:00 – Tasty takeaways!
- 45:00 – Q&A
Some links from Sue:
- Chat with Sue
- Read the Sookio blog
- Join the mailing list
- Learn with Sookio School
- Here are Sue’s slides
Thanks for taking the time to read this post; and don’t forget, you can keep an eye on our upcoming #TheWPshow events here, you can also sign up to receive email alerts about our events.
#TheWPshow Facebook group is a great place to discuss anything here and to ask questions.
Thanks
Joel