Glass Mountains’ course for Google Tag Manager is for beginners who want to master this free and easy-to-use tool to track user behaviour and improve website performance and marketing results.

Whether you’re a digital marketer, website owner, or a developer, our course will equip you with the knowledge and skills you need to succeed.

What is Google Tag Manager?

Google Tag Manager (GTM) is a powerful, free tool that tracks website actions and data to help you understand important user behaviour – with minimal input from a developer. It provides marketers with valuable data that help guide key marketing decisions and inform website changes to improve conversions.

What can Google Tag Manager track?

GTM can track a range of actions on websites. What you choose to track will depend on your business objectives but could include.

  • Link clicks
  • Button clicks
  • Form submissions
  • Shopping cart behaviours
  • File downloads
  • Call to action (CTA) performance
  • Custom events

What will you learn?

Glass Mountains’ unique Google Tag Manager course will empower you with essential GTM knowledge and skills. You will complete the course with everything you need to apply your new skills on your own website, and take full advantage of  measuring and understanding the invaluable data that GTM offers.

The course includes:

  • 1: Introduction to GTM and how it can help you

  • 2: Setting up GTM and how to install

  • 3: Types of tags and how to create them

  • 4: Types of triggers and how to create them

  • 5: GTM variables overview & usage guide

  • 6: Testing and debugging using GTM preview

  • 7: Best practices – documentation, naming, etc.

  • 8: Integration with Google Ads, Google Optimise, Hotjar etc.

  • 9: Q&A session – get expert answers to any questions


£995 (+VAT) for 4 people

£195 (+VAT) for each additional person

Course running time is approximately 2.5 – 3 hours

Learn how to use GTM to improve your website effectiveness

About your trainer

Jan Kierzyk is a seasoned digital analyst with more than five years’ experience in Universal Analytics and GA4, Google Tag Manager, data visualisation and data strategy.

He has a track record of working with public and private companies, blogs and e-commerce websites.

Jan will provide you with the best possible learning experience to help you and your business get the most out of Google Tag Manager.

Jan Kierzyk
Digital Analyst