Glass Mountains
Campfire
Welcome to Campfire, here we talk about what’s happening in the world of WordPress websites and digital strategy in a clear, simple language that will make sense to busy business people such as yourselves.
I’m a big fan of marketing automation – I don’t mean things that spam people constantly – I mean putting in place automated processes that lay down in systems how your business wants to operate, how […] Read more
What is Cloudflare Zaraz? Cloudflare Zaraz helps you use and manage different tools and services (like Google Analytics and Facebook Pixel) for your website by moving them to Cloudflare’s system. This means your website can be […] Read more
Google Analytics 4 (GA4) is the latest version of Google’s free web analytics platform. With its enhanced capabilities come new metrics and definitions that can trip up even experienced analysts. Interpreting key GA4 dimensions and metrics […] Read more
One of the things about working in the digital arena is that the only constant is change: every 6 months or so a new technology or paradigm emerges and the whole industry scrabbles around to understand […] Read more
Hotjar is a tool that provides behaviour analytics and customer feedback data to help you understand and deliver better content to your customers. It offers features such as Heatmaps, Session Recordings, Surveys, and a Feedback widget […] Read more
As announced in March 2022, Google Analytics 4 (GA4) is replacing Universal Analytics (UA). The new tool offers a different data model and navigation that differs from the previous version. The deadline for the migration passed […] Read more
A few days ago Andy Budd tweeted something that really struck a nerve. I’ll paste in Andy’s tweet: How it felt when visiting a website in 2022 Figure out how to decline all but essential cookies […] Read more
Using Fathom analytics with Zaraz is pretty straightforward (especially now that Zaraz have rolled out attaching events to CSS selectors ala Google Tag Manager – thank you!). Note: read my previous article for a deeper introduction […] Read more
At its heart, WordPress is a highly popular, highly extensible, content management system that powers over 455 million websites. ….yes, isn’t that a big number? The problem with big numbers Because WordPress powers so many websites, […] Read more
CloudFlare has recently bought Zaraz and I’d like to use this article to explore what I’ve learned so far about the very interesting possibilities here. Firstly, let’s recap the general landscape of the problem at the […] Read more
We have an opening for an experienced part-time, freelance account manager type role. The role is fully remote and will best suit someone best in the UK time zone. You will help us run and organise […] Read more
How to play to the strengths of WordPress when designing your website. This article is part of our series on planning your WordPress site. In the first article, we looked at the basics of creating a […] Read more