Glass Mountains
Campfire
Welcome to Campfire, here we talk about what’s happening in the world of WordPress websites and digital strategy in a clear, simple language that will make sense to busy business people such as yourselves.
What the OBR Leak Tells Us About Publishing Sensitive Documents on WordPress When the Office for Budget Responsibility (OBR) accidentally released its November 2025 Economic and Fiscal Outlook (EFO) early, it instantly became headline news. The […] Read more
To Block AI Bots or Not – That Is the Question That’s probably my favourite Shakespeare quote, second only to: At Glass Mountains, we’re big proponents of Cloudflare, often recommending it to clients because of the […] Read more
LLMs and SEO: What Businesses Should Actually Focus On The rise of Large Language Models (LLMs) like ChatGPT, Claude, and others has left many business owners wondering: should we be optimising for AI chatbots instead of […] Read more
People are increasingly using services like ChatGPT* where they would traditionally have used Google; I mean, I certainly am. (*I’ll use ChatGPT as short hand for all similar services like Google’s Gemini, DeepSeek etc) This has […] Read more
I’m a big fan of marketing automation – I don’t mean things that spam people constantly – I mean putting in place automated processes that lay down in systems how your business wants to operate, how […] Read more
What is Cloudflare Zaraz? Cloudflare Zaraz helps you use and manage different tools and services (like Google Analytics and Facebook Pixel) for your website by moving them to Cloudflare’s system. This means your website can be […] Read more
Google Analytics 4 (GA4) is the latest version of Google’s free web analytics platform. With its enhanced capabilities come new metrics and definitions that can trip up even experienced analysts. Interpreting key GA4 dimensions and metrics […] Read more
One of the things about working in the digital arena is that the only constant is change: every 6 months or so a new technology or paradigm emerges and the whole industry scrabbles around to understand […] Read more
Hotjar is a tool that provides behaviour analytics and customer feedback data to help you understand and deliver better content to your customers. It offers features such as Heatmaps, Session Recordings, Surveys, and a Feedback widget […] Read more
As announced in March 2022, Google Analytics 4 (GA4) is replacing Universal Analytics (UA). The new tool offers a different data model and navigation that differs from the previous version. The deadline for the migration passed […] Read more
A few days ago Andy Budd tweeted something that really struck a nerve. I’ll paste in Andy’s tweet: How it felt when visiting a website in 2022 Figure out how to decline all but essential cookies […] Read more
Using Fathom analytics with Zaraz is pretty straightforward (especially now that Zaraz have rolled out attaching events to CSS selectors ala Google Tag Manager – thank you!). Note: read my previous article for a deeper introduction […] Read more