Welcome to Campfire, here we talk about what’s happening in the world of WordPress websites and digital strategy in a clear, simple language that will make sense to busy business people such as yourselves.

A desk with computer screen showing data graphs and metrics.

Google Analytics 4 Metrics: A 2023 Guide for GA4 Users

Google Analytics 4 (GA4) is the latest version of Google’s free web analytics platform. With its enhanced capabilities come new metrics and definitions that can trip up even experienced analysts.  Interpreting key GA4 dimensions and metrics […] Read more

Where the web went wrong

Where the Web Went Wrong

A few days ago Andy Budd tweeted something that really struck a nerve. I’ll paste in Andy’s tweet: How it felt when visiting a website in 2022 Figure out how to decline all but essential cookies […] Read more

Zaraz and Fathom

Using Fathom with Zaraz

Using Fathom analytics with Zaraz is pretty straightforward (especially now that Zaraz have rolled out attaching events to CSS selectors ala Google Tag Manager – thank you!). Note: read my previous article for a deeper introduction […] Read more

Static WordPress - what is it & why use it?

What is a static WordPress website?

At its heart, WordPress is a highly popular, highly extensible, content management system that powers over 455 million websites. ….yes, isn’t that a big number? The problem with big numbers Because WordPress powers so many websites, […] Read more

Account Manager vacancy (part-time)

We have an opening for an experienced part-time, freelance account manager type role. The role is fully remote and will best suit someone best in the UK time zone. You will help us run and organise […] Read more