Google Analytics 4 (GA4) is the newest version of Google’s popular analytics platform, and it’s designed to help businesses better understand their customer’s behaviour across multiple devices and channels. Our Google Analytics 4 workshop is designed to help businesses and marketers learn the latest features and techniques to better understand their customers and improve their marketing strategies.

What will you learn?

Glass Mountains’ Introduction to Google Analytics 4 will provide you with the knowledge and skills you need to gain deeper insights into your customers. Our workshop covers the latest features and techniques of Google Analytics 4, which will help you stay ahead of the competition and achieve your business goals.

You will leave the course with a solid all-round knowledge; an understanding of all concepts, how to navigate around the tool and where to find the data that’s most important to your business.

The course includes:

  • 1: Introduction to GA4

    Find out why GA4 is important and an overview of how it can help your business

  • 2: Setting up GA4

    How to create a GA4 property and install the GA4 tracking code on your website

  • 3: Differences from Universal Analytics

    GA4 uses different data model than Universal Analytics so data collection and reporting is also slightly different

  • 4: Event tracking

    Track interactions with your website, such as clicks, form submissions, and video views

  • 5: Conversion tracking

    How to measure most important interactions and effectively report on them

  • 6: Reporting

    GA4 introduces new reporting centre that lets users create powerful reports and visualisations

  • 7: Data privacy

    GA4 includes new data privacy features such as data deletion requests and user consent controls

  • 8: Integration with other tools

    GA4 integrates with tools like Google Ads, Google Optimize, and Google Data Studio

  • 9: Q&A session

    Time to ask questions and get clarification on any topics covered in the workshop

Working with Glass Mountains has been a great experience. The team there truly cares about their customers businesses and takes the extra time to communicate with me to ensure they have a clear understanding of our goals. I appreciate their technical expertise as well as their insights that extend to many facets of our business.


£995 (+VAT) for 4 people

£195 (+VAT) for each additional person

Course running time is approximately 2.5 – 3 hours

Learn how to use GA4 to gain deeper insights into your customers

About your trainer

Jan Kierzyk is a seasoned digital analyst with more than five years’ experience in Universal Analytics and GA4, Google Tag Manager, data visualisation and data strategy.

He has a track record of working with public and private companies, blogs and e-commerce websites.

Jan will provide you with the best possible learning experience to help you and your business get the most out of Google Analytics 4.

Jan Kierzyk
Digital Analyst