How to get people to do what you (actually) want them to do

A chat with Sue Keogh on Friday the 27th of Nov at 14:00

I’m really happy that we’ve got Sue Keogh back on the show – you may remember that Sue gave a cracking talk back in June.

In this show, we’ll be a bit more informal and will discuss the topic of ‘How to get people to do what you (actually) want them to do’.

This should certainly lead into a discussion about call to actions, landing pages, conversion and much more.

If there is a particular aspect you’d like us to cover – feel free to jump into #TheWPshow Facebook Group and post your thoughts.

Topics we’ll look to cover include:

• Clever calls to action
• Where people go wrong with landing pages
• Why it pays to get bossy with the wording on your website
• Subject lines that make people open your email – not delete
• Why no one’s reading your blog post with the boring title

About Sue

Sue is the founder of Sookio, a Cambridge digital marketing specialising in content creation, strategy and training.

She regularly shares her knowledge in workshops with folk like the University of Cambridge, Government Digital Services and a huge range of smaller businesses. She also hosts Sookio School, a series of online courses in digital marketing.

Follow her on @sookio on any social media channel of your choosing!